4 Tips To Boost Instagram Real Estate Marketing

Aamirah Gober • December 1, 2021

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Hand holding a phone displaying the Instagram login page with a blue sign-in button

With millions of people on Instagram it can be difficult to get noticed! Getting attention has become more difficult and many times the algorithms shift from day to day, making it challenging to get a rhythm. In this article we will share 4 tips to boost your Instagram account.

Instagram story row on a phone screen with several circular profile icons.

Instagram Real Estate TIP 1: Be sure your location, service and tagline are highlighted. 

When building your online presence, it is important to start off with the basics. Most people scroll Instagram very fast, so it’s important to include your location, service, business name and tagline in your profile. This will send a quick message to your audience.

Having and using a your business logo and brand colors are great ways to keep your service in the mind of your followers.  Remember to add your logo when you can to your social media content. Marketing is the most important part of every business and plays a key role in the development of a brand.

Hand holding a smartphone displaying the Instagram login screen against a bright background

Instagram Real Estate TIP 2: Post interesting content related to your business!

Having content related to your business can be shared with reels, videos, quotes and photos.  Finding ways to relate your business to your followers needs and answering   their questions will get viewers interested in your service.  You can do this indirectly by sharing stories of homes you are selling, questions you have answered.  

Try to be creative! The more fun you have, the more fun your followers will have viewing your content.   Keep in mind the demographics of your target audience to ensure your content is relatable.

Testimonials are excellent ways to share client feedback about their experience working with you.  This will help potential clients to see what it’s like to work with you.   Sharing positive reviews are good for followers and your customers, most of us love to be appreciated, so sharing your clients reviews will make them smile and feel a level of appreciation, which can also lead to new business in the form of a referral.

Hands holding a smartphone displaying the Instagram login screen on a table.

Instagram Real Estate TIP3: Share a piece of your personality with your followers regarding the business!

Creating a personable online presence brings a sense of authenticity to your profile. Sharing is caring on Instagram and other social media sites. The more genuine you are with your audience, the more you will keep them interested in what you have to say.  By sharing valuable market insights, being involved in your community and sharing a mix of professionalism, humor and authenticity is the way to connect on Instagram.

Instagram marketing tips graphic for residential real estate agents.

Instagram Real Estate TIP 4: Focus On High Ranking Content 

Put a special emphasis on the concepts that attracts the attention of your viewers. Keep in mind social media is constantly changing so what the algorithms shared last month, might change this month, so it’s best to pay attention to your loyal followers engagement pace and insights. This process requires and evaluation of data and insights from your Instagram backend to find the content your viewers like to see:

Insights To Review:  

  • Accounts reached
  • Accounts engaged
  • Social shares

BONUS Tip: You can create Instagram Collabs to co-author posts with other accounts. The creator of the original post can invite another account as a collaborator. If the account accepts the invite, their username will be added to the post and the post will be shared with their followers. It will also show on their profile. Accounts that accept a collaboration invite can see all likes and comments on the post.

Keep in mind that social media platforms change often, so you will need to stay up to date on trends or hiring a marketing agency, like Marketing 4 Real Results to manage your social media accounts.  When it comes to Instagram, you want to be noticed, so high resolution images and reels are the way to go! Creating a plan and using the tips noted here will increase your engagement organically over time and help to grow your business.  

Don’t be afraid to take video or photos when you are with your clients, to share the process with others. Buyers lunches, final walk-throughs, open houses, site tours and inspections are excellent conversations starters for your followers. Be Social to grow your business.

For help on brand building  contact us for a free consultation.

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