A Trusted Choice for Restoration: How to Leverage Google For Business Growth

Nia Pearson, Marketing Consultant • May 19, 2024

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There are a number of reasons why focusing on Google  is a smart strategy to grow your restoration business: The most significant reason is that   Google owns over 90% of the global search engine market, at the time of this blog post.

Key Factors To Consider:

  • Reach: Google is the world’s most popular search engine, with billions of users searching for services every day. By optimizing your online presence for Google search (Search Engine Optimization or SEO), you can reach more potential customers.

  • Local Focus:   Google Business Profile is one of the most robust free tools to attract local customers. You can manage your online presence across Google Search and Maps.

  • Customer Insights: Google Analytics provides valuable data about your website traffic, such as where your visitors are coming from, what they’re interested in, and how they’re converting. Use this information to improve your website landing pages.

  • Brand Credibility: Positive Google reviews significantly boosts your credibility and trustworthiness with potential customers.

    • 93% to 97% of customers say they read online reviews before making a purchase decision. (Source*Dixa and TrustPulse).

 

Hands using a smartphone with Google open beside a laptop on a desk

 

Overall, focusing on Google can be a powerful way to reach new customers, grow your brand awareness, and ultimately boost your bottom line.

Area To Focus:  From the above list, the primary area to focus is “Local search” . Here’s why:

  • Targeted Audience: People searching locally are actively looking for a service provider in their area. This means you’re reaching people who are most likely to become a customer.
  • Increased Visibility: A strong local search presence can put your business at the top of search results for relevant keywords in your area.
  • Competition: Most restoration service businesses face competition from local providers. A strong local search presence can help you outrank your competitors and capture more leads.
  • Cost-Effective: Claim your free Google My Business listing and start optimizing your website for local keywords.

Here are some statistics to emphasize the importance of local search for restoration service businesses:

  1. “Near me” searches have grown 150% faster than searches that don’t include location  ( https://support.google.com/business/answer/7091?hl=en)
  2. 78% of people search for local businesses on their phones at least weekly ( https://www.webfx.com/blog/seo/what-is-local-seo/)
  3. 46% of all Google searches have local intent ( https://www.brightlocal.com/learn/local-seo/introduction-to-local-seo/what-is-local-seo/)

Laptop on a desk displaying Google, next to a small potted plant wrapped in brown paper

By investing in local SEO, you can ensure that your restoration business is visible to the people who need you most.

What To Keep In Mind: 

  • Optimize all your website landing pages for SEO by using data from a direct line to your customers’ thought and insights, survey etc.

Here are some exceptions:

  • Businesses that operate entirely offline: If your restoration business has no online presence and doesn’t take online leads, then you may not benefit as much from Google.
  • Very niche businesses with a small target audience: In some rare cases, a restoration business might have a highly specific target audience that doesn’t use Google for research.

 

Smartphone displaying a Google Maps screen with New York and nearby explore options.

 

Overall, Google offers a wide range of tools to reach new customers, making it a valuable resource for most businesses.

Note:  Market share can fluctuate slightly depending on the source and timeframe.

Here are the top 3 reasons why Google remains the most popular search engine.

Massive reach: Google indexes a vast amount of webpages, offering the most comprehensive search possible. This means you’re more likely to find the information you’re looking for, even on obscure topics.

Smart search algorithms: Google’s algorithms are constantly evolving to understand user intent and deliver the most relevant results.

Speed and efficiency: Google delivers results incredibly fast, often within fractions of a second. This makes it a very user-friendly experience, especially when researching on the go.

To learn more about how Google can help your specific restoration business, the first start should be analyzing your website landing pages and competitive analysis.

This blog was written by Nia S. Pearson, MBA and supported by AI software. Nia has 20+ years of business, marketing, sales and management experience and is the senior consulting adviser at Marketing 4 Real Results.

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