17 June 2018

How To Create A Successful Email Marketing Strategy?

Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. The goal of this effort is to convert prospects into customers and turn one-time buyers into brand ambassadors. To effectively maximize this strategy, continually growing your email list is a high priority. Segmenting email list to provide more relevant content to email recipients can […]

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17 June 2018

How To Succeed in Event Management

The preparation and organization that goes into planning an event can be daunting whether it is business or personal. There is usually so much on the line that the pressure of attending the event can be overwhelming to many people.  The thought of whether or not you will get new business clients or make new friends or if […]

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8 January 2018

Content Marketing Strategy Tips

With so many channels available to promote products and services in an effort to drive traffic, brands must choose where and when to focus marketing resources. The enormous amount of choices available presents a requirement for brands to target properly. Since marketing efforts can bring great potential to fundamentally shift the way people see our brands, we must understand and leverage […]

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15 August 2017

How Important Is Social Media?

Before we consider all the benefits of social media we must invite the over arching “marketing” and “business success” to the party. As entrepreneurs we know marketing is one of the best ways to build brand awareness and increase sales. To spread the word about our brands product or service, social media is an effective […]

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15 January 2017

2017 Marketing Tips To Effectively Increase Revenue

Marketing has evolved over the last several years so developing a successful marketing strategy will require a comprehensive roadmap in 2017. With a plethora of marketing strategies and channels to choose from the selection process is daunting. It’s crucial to evaluate marketing as a primary component for when, where, why and how your company competes […]

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10 May 2016

Is Email Marketing Right For Your Business?

Are you contemplating the value of an email marketing campaign? Before making a leap align your entire company with a marketing strategy. In a perfect world having effective campaigns and initiatives are ideal. The process of seeking alignment is simple, yet many companies operate with a back of a napkin plan. The current evolving marketing […]

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14 November 2015

Why A Customer Service and Marketing Duo Is Essential To Your Business?

The road to achieving successful business results has one constant and that is customers. Without customers, a business has no future. The invaluable lesson that we all learn to get what we want can be best represented by the coined phrase “you get more bees with honey”. Building a competitive advantage in business can be […]

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14 November 2015

Top 3 Reasons Marketing Is Important For Your Business

1. To build a successful business your number one priority should be to understand who your target audience is. While considering this, also think about how you would like your brand perceived in the marketplace. The terms effective targeting and brand identity are paramount to your business and is the answer to “why” customers will […]

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Email Marketing Archives


“Logic will get you from A to B. Imagination will take you everywhere” ~ Albert Einstein

“Whatever the mind can conceive and believe, the mind can achieve” ~ Napoleon Hill

“Formal education will make you a living; self-education will make you a fortune” ~ Jim Rohn

“Your most unhappy customers are your greatest source of learning” ~ Bill Gates


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