By Nia Pearson
Deciding where to spend marketing dollars is a huge undertaking for every business regardless of the industry. One of the fundamental principles we coach our clients about at Marketing 4 Real Results is that having an integrated communication plan that aligns across all aspects of marketing communication channels is imperative to maximum marketing performance, this includes: digital advertising, social media, content marketing, events, print material/brochures and sales and customer service team members. Delivering a united message is the best practice to ensure that regardless of where your target audience is in contact with your brand, they will feel connected to the same message of who you are and what you do.
This simple but powerful marketing technique ensures consistent messaging for each touch point creating overall effective and powerful marketing campaigns. A unified marketing effort with a goal to produce consistent leads, will required building a marketing funnel that is cost-effective. Email marketing is one method that can produce impressive. Best Practice: By adding an automated email marketing tool into your marketing mix, you can create workflows and assign triggers to help improve open rates and click through rates to help take your marketing to the next level.
A common marketing rule that should be applied to every customer journey: “70-20-10” focuses on Now, Next and New.
- 70% of time spent on “Now”
- 20% of time on “Next”
- 10% of time spent on “New”
Email marketing is your chance to engage deeper. If you want to prioritize the audience most likelyt to buy your product/service you will need to add an advanced element, account-based marketing (ABM) This is your “Now”. By identifying targeting accounts you can segment and personal for a very specific audience.
Top 5 Benefits of Email Marketing
- Generate more leads
- Improved sales
- Improved conversation rates
- Reduced marketing costs
- Identify better quality leads
Are you ready to start a new email marketing campaign and need help? Contact Marketing 4 Real Results here, to get started.
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