By Nia Pearson
First and foremost, technology has changed the behavior that is necessary for business growth in this new normal society, mobile first economy. Over the last several decades, technology has significantly improved business performance by streamlining workflows. In addition, the new wave has significantly helped marketing become more efficient in communicating and increasing opportunities to build customer loyalty.
By now, most leading companies have adopted some form of a mobile first strategy that drives scalabilityand stretches beyond digital marketing and a mobile-friendly website. This advancement allows marketing to have incredible influence on interactions and purchase patters when used in conjunction with a CRM (customer relationship management) like Salesforce. One significant component, which has not changed, is that competition makes improving customer experiences critical. The way to do business better is to actually be better on multiple levels beyond your competitors. Having a customer centric outlook has always been a driver and now this is no different.
Having a great product/service, communicating effectively and staying top of mind with target customers are a few ways to maintain a leading market. Common goals for any mix of marketing communications include:
- Build brand awareness
- Identify the most efficient and effective ways to push services and products
- Increase engagement with current, new and existing customers
Companies that place emphasis on communicating in a fast, cost effective and seamless manner that supports business goals will have success fall into place with mobile marketing.
What is Mobile Text Marketing?
Mobile text marketing is one of the latest and fastest growing trends in digital marketing. Offering a personalized and unique messaging to meet and connect with target customers in a deep and personal appeal directly to their mobile devices/smartphones, and tablets. Allowing your business to get to them where they spend most of their time. This attention-grabbing marketing method is effective in keeping customers, employees, and communities informed, and connected in the most-timely manner available. The current COVID-19, pandemic is a perfect example for the need to communicate quickly and reach a mass audience.
Just as cell phones bring us closer in our personal lives, connecting the dots in business is similar and essential. When prospects and customers opt to connect via text they have accepted the deeper interaction with a company. These business benefits vary by company including:
- Obtaining data on behaviors
- Create intimate connections
- Ability to text enable a landline
Businesses around the world are adding text messaging to their marketing communications. One huge value is the ability to prepare internal team members, sales, customer service and marketing for success with a simple but powerful technology that cuts through the noise and alleviates the havoc of distraction of competitors and builds authenticity. Imagine a world with only your Cleaning or Restoration business and no competitors and that is the space that text marketing offers this open market.
Mobile is disrupting the way people engage with companies. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen.
How To Increase Sales with Mobile Text Marketing
The aspects of marketing that can be easily measured by the direct impact to the bottom line, makes sense to explore. Text messaging has the ability to quickly boost repeat business and generate sales by sending perfectly timed, personal and highly targeted offers that are offers based on interest and behavior.
- Loyalty program
- Appointment reminder
- Promotions / mobile coupons
Using SMS/MMS to Improve Customer Satisfaction
Consider after every transaction, sending a quick follow up text message to keep communication flowing and encourage customer satisfaction. This action also supports another very important marketing tactic, online reputation management/reviews. This effort of goodwill is a powerful method to build customer loyalty and ultimately increase business growth. When critical circumstances arise, such as the 2020, COVID-19 SMS is the best and fastest communication channel for sending alerts. Effective mobile marketing means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing.
Mobile Text Message Marketing Statistics
- 67% of people would rather text with a business about appointments than by email or phone. (Trumpia)
- 95% of texts from businesses are read within 3 minutes of being sent. (Forbes)
- The average response time for a text message is only 90 seconds. (Tatango)
- Text engagement rates are six to eight times higher than email marketing engagement rates. (EZ Texting)
- Text verification conversion rates can be as high as 85%. (Salesforce)
- SMS marketing campaigns perform 7 times better than email marketing campaigns (DSIM)
Takeaway: 95% of Marketing 4 Real Results, customers that use text messaging for business (SMS/MMS) saw improved business results within the first month of usage. Client quote: “Our customers read and respond much faster to text messages and more often, than opening emails.”
Since consumer behaviors have changed Cleaning and Restoration companies must adopt preferred channels to communicate with customers to meet them where they are or lose business.
- To learn more about mobile text messaging, email email@example.com
- If you are ready to get started texting your customers, our partners at Textile will provide a new telephone number in your company’s local area code with a FREE 14 day trial sign up here.
About Nia Pearson: CEO/ Founder & Senior Consultant at Marketing 4 Real Results, (M4RR). Nia holds a Bachelors Degree in Marketing and MBA in International Business. Nia has 15 years of experience in Sales and Marketing and is considered a trusted advisor to business owners in the Cleaning and Restoration Industry.
About Marketing 4 Real Results: Full service consulting agency that provides integrated marketing solutions. We are the outsourced marketing team for many small businesses in the Cleaning and Restoration industry, helping them to operate strategically and efficiently by aligning their marketing to business goals. We focus on technology and marketing strategy to support our clients’ effort to compete. Your source for all things marketing. Elevate to the next level.