Real Estate Marketing Workshop

Nia Pearson, Marketing Consultant • February 4, 2024

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White house icon with yellow upward trend arrow and the text “Real Estate Marketing” on a blue background

Online Marketing is no longer an option for Realtors. To grow your real estate business, it’s crucial to expand beyond social media marketing and adapt to ominichannel real estate marketing strategies to get more sellers and buyers in a niche market.

In this 2 hour jam packed Nia S. Pearson, MBA, Residential Real Estate Marketing Consultant with 20+ years of marketing experience will help you align your understanding of the people business to the right omnichannel marketing activities.

Home sellers sign in front of a house with a For Sale By Owner sign

 

WHAT YOU SHOULD KNOW

Successful online marketing is the systematic way of using internet-based tools to help clients find you and do business with you.

During this workshop, Realtors will learn the NST Strategy, to align strategy, planning and systems to digital marketing fundamentals, content marketing , social media marketing, email marketing , mobile versus desktop, SEO and analytics.

 

WHAT IS NST

Niche – Strategy – Technology

IMPORTANT NOTES

Everyone in your sphere should see you as an market expert.

Sellers are looking for agents in every market & buyers are searching the internet.

MARKETING MINDSET

By learning the benefits of having an integrated marketing plan that expands across online marketing/search engine marketing and traditional marketing you can reach your full potential.

WHAT MATTERS MOST

Building your personal brand

Creating memorable experiences

Adding value to one of the largest financial transactions that sellers and buyers will make.

Hand holding a key in front of a house icon and “HOME BUYERS” text within a green frame

 

 

MARKETING STRATEGY

A marketing strategy is a long-term plan that nurtures business goals through understanding needs, expectations, competition and market opportunities.

If you are ready to take your real estate business to the next level, this workshop is for you.

If you do not have an established online marketing strategy, this workshop is for you.

If you are only using social media to drive business, this workshop is for you.

If you do not have a website, seo strategy or up to date real estate photos, this workshop is for you.

If you do not have an integrated marketing strategy for your business, this workshop is for you.

If you have not had a marketing audit for your business, this workshop is for you.

WHAT TO CONSIDER BEFORE PURCHASING A TICKET:

THE IMPORTANCE OF:

Branding  – the identity of a business products or services.

Marketing plan – a very specific outline of various different marketing tactics and cost that support a business plan.

Niche marketing -a small market segment audience with a focus on satisfying a specific market need.

All types of Video content, long form, short form, Podcasting (property tours, informational videos, local videos)

Website – a collection of web pages published on a web server and linked to a domain.

 

Suburban house with a parked pickup truck and a green Farming – marketing strategy that focuses on a specific neighborhood in your geographic area, usually identified by zip codes or city.

Customer Relationship Management(CRM) – acronym for Customer relationship management and is the process of storing customer and prospect data in an organized system that can produce reporting and data  about a service or product. Note: For a CRM to be effective, the information should be managed consistently and cleaned up annually.

Segmenting sellers and buyer’s

Time Management – the process of allocating time for different tasks and activities.

Marketing Budget Allocation

Top Trending Marketing Initiatives

Register here.

Contact us  today to get help with creating an effective Marketing Plan for your real estate business.

 

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