content marketing marketing4realresults

Content marketing can be best explained as a key digital marketing tactic that is always on and ready to support your online business goals to engage, nuture and convert.  As we talk about content marketing, we must consider the online need to connect social media and search engine optimization to this mix.  To extend this relationship further we must open the lines of communication and integrate the multiple channels with consistent messaging.  In 2019 we are required to dive deep into digital marketing if we want to stay competitive and continue to grow and not become the next Blockbuster. So by understanding all the choices to engage out audience, we must become aware of our need to do more to make an impact on the relationships that we have with our customers. We must focus marketing efforts on adequately standing out from the crowd.  How we do this requires an exploration into the number of marketing options that exist within our company and the kind of impact we want to have.  How customer centric does your brand want to be? You must be willing to dive deep to show value in the form of content. Content that will attract the best customers should be very specific.  If we want to convert prospective customers with value add content,  the level of content that we produce is crucial. This is not simple task and requires a strategic approach to accomplish impressive results. By focusing on consistently sending valuable content that aligns well with your business goals you are setting the stage for business growth. 

Dive Deep With Your Content?

To become a leader in your space, you must adopt content marketing as a top marketing tactic. If you operate like most companies, you can appreciate support that speaks to the bottom line of your business to get more customers. Content marketing is your key to the kingdom. By answering questions that your prospects have before they ask them, shows that you have considered their buying journey and you are best fit to earn their business. 

At Marketing 4 Real Results we place strategic marketing solutions such as content marketing at the foundation of marketing initiatives since we know content matters. By understanding the significance of content marketing, we encourage our clients not to ignore content marketing as a revenue generating marketing activity.  Content Marketing should never be overlooked and instead should be considered as the “cornerstone” of your online marketing strategy. More like your bulls eye integrated into your every aspect of your marketing strategy.  If content marketing is executed correctly, you will see increased engagement with prospects and customers that ultimately turn into sales. To plan and execute your content marketing strategy carefully curating content focused on a specific product/service is recommended. Once you have developed a planned effort the next steps are to consistently translating that content into stories that answer questions for your audience and encourage engagement.  By consistently delivering similar relevant content aimed to persuasive and engage, you are building and effective sales funnel.

Content marketing actions are best executed with the purpose of gaining inbound traffic from target prospects and customers with a goal to deepen the relationship and not making a quick sale.  People appreciate sincerity and can see through the pushing and tackling to the counter and they will likely ignore your approach if they do not feel connected to your message. By dedicating the time it takes to build adequate content you will have a larger impact on increasing your sales and expanding your brand awareness and growing your business. 

How Often Should You Create New Content?

It is very important for your content marketing strategy to be consistent.  Continuously creating new content to increase engagement weekly is most common.  Our clients at Marketing 4 Real Results have found the more consistent the messaging the more impressive the overall results.

Top 5 Reasons To Create Content

  • Improve SEO
  • Build Brand Awareness
  • Build Authority as an Industry Expert
  • Effectively promote new products and upsell/cross sell
  • Increase leads and turn more prospects into customers by delivering value

To create meaningful content experiences for customers and prospects, we recommend creating personalized local content that not only involves your products, but also pertains to your team, the community you do business in, vendors and partners.  By sharing these relationships you are building an authentic business perception that your brand is approachable and the message of trust will resonate quickly to your target audience. Recommended: Attract attention by unveiling your business with purpose and intention.

Sharing team collaboration projects, “A Day In The Life” shows what it’s like to work for your company. By showing this your audience will likely relate to your team as family or friends and you will have succeeded in grabbing their attention. One common content marketing strategy that most big brands adopt is sharing robust list of FAQ’s on their websites to answer common questions.  Also using historical data to capture consistent questions from customer service departments or online chat conversations can be a valuable source of content. Repurposing your content across multiple channels and departments within your company, is a savvy way to grab the attention of your audience so everyone is speaking the same language. By documenting your content marketing strategy and assigning a priority for all departments, you will begin to see positive business results.

Great Content Marketing Sharing Suggestions

  • Share Industry News (as it related to your product/service)
  • Best Customers Tips 
  • Sales and Customer Service Tips
  • Community Involvement Scenarios 

What Type Of Content Should You Create?

Your specific business structure and goals by month, year and quarter should predicate the type of content you share and when.  Below are a few Top Content Consumption suggestions:   

  • Blog Post:Facts, opinions and ideas with text graphics and video.
  • E-Books: Showcase your expertise with a three to five page long content.
  • Videos: Most people prefer a quick answer over searching pages and pages of content.
  • Webinars: Speak directly to customers and prospects to demonstrate your expertise.
  • Testimonials: Results from past customers can inspire confidence in prospect
  • Proves why your company 

What Should Your Content Marketing Strategy Include?

  • Goals outlined with KPIs
  • Well-defined target audience (include historical data when applicable)
  • Start and end time

Content Marketing Best Practice:

To have a long-lasting content marketing impact on your target audience, you will need to review content consumption and make changes as needed.  Since content marketing isn’t a simple process, scheduling an editorial calendar with internal teams will help keep the content flowing. Start by deciding:

  • Topics to be included
  • Team/Departments to be involved
  • Goals, target start and completion dates
  • Consumption metrics
  • Keyword Research and analysis

By frequently posting high quality content on your website and speaking directly to the questions your target audience has either online, by phone or in person, your search engine rating will increase on Google, Yahoo and Bing due to the frequency of online algorithms. Remember: Post Consistent – Relevant content often.

  • Value –Prospect learned something.
  • Relevant – Addresses a need, want, desire or interest

Effective content marketing ( happens when consistent content connects the brand and audience. The better the branded content the more engagement you will see.  It is very important to understand that well-written content marketing efforts supports online marketing activities including SEOsocial media marketing and e-Commerce sales.  As well as creative content can fuel social media marketing copy, visuals and links.

Facts to consider:

According to Hubspot, 72% of marketers say relevant content creation is the most effective SEO tactic.

According to Social Media Examiner, 58% of marketers said original written content is the most important type of content, outdoing visuals and videos.

According to AdWeek, 81% of shoppers conduct online research before making big purchases. 

Top Content Marketing Tactics:

By taking videotargeting landing pagesblogging posts and using eBooks, you can create a wide range to display your content marketing.

Content Marketing Steps to Take

  • Align content marketing efforts with a goal to maintain the interest of current customers with high-quality content.
  • Fuel your business with content that will engage your target audience and drive profitable action to your business.

 Content Strategy To Consider

  • Marketing medium
  • Total marketing budget 

The impact of having a content marketing strategy  can positively and dramatically increase your always one marketing strategy.  Building and maintaining trust with your audience is how you sustain your online authority. Embrace the value add content to grow your business. If your business does not have the internal team infrastructure in place to get started or if you would like help to get started with a strategic content marketing, contact Marketing 4 Real Results today